Loathing Dial

I remember well over a year ago when the manfix was taking over pop culture. It was humorous at first. Talking about a guy’s manthong or referring to the shaving of certain parts of a guy as manscaping would normally lead to a chuckle or two. It could get really funny with some of the more creative uses but normally it just became lazy humor. I would dare say that my friend Steve Miller was one of the innovators and even originators of the manfix. He was throwing the terms around right on the cusp of pop culture’s adoption. When Steve did it I thought it was funny and his enthusiasm for the jokes was down right endearing. But now I’m just annoyed.

I saw a commercial. Being a budding advertiser I pay a lot of attention to commercials, their messaging, who they are targeting and why. I saw a disgrace of a commercial for Dial Men’s Bodywash. You know those terrible commercials with overweight white men in white shirts and ties and the annoying tuba. Well it got even worse. Dial’s new tagline is “Maintenance for your Mansuit.” That’s right, “Mansuit.” I could handle the Man laws for Bud Light. That was a good use of the manfix and they were funny. Dial and their ad agency are not only behind on the pop culture man quip, but they just killed it. Not that I use Dial, but I most definitely now never will. I wish that some marketers didn’t pump out such crap. It affects my mansanity.